Fans of The Voice are buzzing with excitement as the show enters its 26th season, showcasing new dynamics among the coaches. However, not everything on the show appears to be as genuine as it seems, despite its reputation as one of the more candid talent competitions on television.

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Viewers might be surprised to learn that much of the program is scripted, including staged conflicts between coaches and rehearsals that aren’t as blind as they appear. With The Voice shifting its focus from discovering fresh talent to prioritizing viral moments, it has drawn comparisons to professional wrestling.

Recent reports suggest that the NBC competition show’s goal has shifted away from finding new artists. An insider indicated that the show now centers on famous personalities from the past rather than nurturing future pop stars. The source lamented that the program is more about showcasing familiar faces than discovering new talent.

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Although the format may still generate revenue and engagement, the lively interactions among hosts, rather than the competitors, are cited as the reason for the show’s longevity. This evolution has made The Voice resemble projects like Dancing With the Stars, filled with nostalgia for recent pop culture.

The perception has emerged that no one watches the show anymore with the expectation of finding the next big music star. Instead, audiences tune in to spend time with well-known artists from their youth.

Despite having a solid foundation that evaluates contestants based solely on their vocal abilities, The Voice has not produced stars on the level of those from American Idol or X-Factor. While many contestants remain active in the music industry, they may not achieve the mainstream success of previous winners like Kelly Clarkson, Jennifer Hudson, and Carrie Underwood.

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Concerns arise about whether coaches continue mentoring their contestants after the show, as some believe that the lack of support could hinder their success. However, it seems that the responsibility may lie more with record labels, which have been reluctant to promote new talents.

The music industry has faced significant changes, leading to decreased profitability. With the rise of streaming services that offer minimal payouts per stream, record labels are less inclined to invest in new artists, making it challenging for them to achieve the same level of success as their predecessors.